Why Now
The industry is changing.
Faster than you think.
AI is reshaping the promotional merchandise supply chain right now. The question isn’t whether it will affect your business — it’s whether you’re ready.
The supply chain is being rewritten
From sourcing to fulfilment, AI is transforming how promotional merchandise moves through the chain. Early adopters are already pulling ahead.
Every business works differently
There’s no single AI solution that fits every operation. Your workflows, your customers, your margins — they’re unique. Your AI strategy should be too.
Most are ignoring it or doing it badly
Some businesses are pretending AI doesn’t apply to them. Others are rushing in with no plan. Both approaches cost money and time you can’t get back.
Small IT teams, bolted-on tools
Subscribing to another SaaS tool isn’t a strategy. Without proper guidance, you end up with fragmented tools that don’t talk to each other and staff who don’t use them.
who we help
Three pathways. One clear direction.
The promo industry has distinct players with distinct challenges. We’ve mapped out the AI opportunities for each.Everything You Need
Distributors
You’re the front line. Talking to clients, managing orders, juggling suppliers. AI can take the friction out of your day.
Suppliers
You make the products. But do you know what the market really wants? AI gives you the intelligence to stay ahead of demand.
Corporates & Brands
You buy promotional merchandise at scale
AI cuts through the noise of thousands of products to find exactly what you need, faster.
Features
Everything You Need
Powerful features to help you build better products faster.
AI Strategy & Roadmaps
We assess where you are, map where AI can help most, and give you a clear plan to get there. No guesswork.
Workshops & Training
From ChatGPT basics to full organisational adoption. Hands-on sessions your team will actually enjoy.
AI Chat Agents
Custom AI assistants for your website and internal tools. Platform-agnostic, securely hosted by us, built around your products and processes.
Bespoke AI Solutions
When off-the-shelf won’t cut it. We design, build and integrate custom AI solutions tailored to your specific operations.
Consultancy
Ongoing, hands-on support. We work alongside your team — advising, troubleshooting, and keeping you moving in the right direction.
Support
Get help when you need it. Help with existing tools or workflows..
about the team
Three disciplines.
One team.
A team of three combining deep promotional merchandise knowledge, decades of AI and business transformation across major brands, and hands-on technical delivery.
We built Six Different Ways because the promo industry deserves better than generic AI advice from people who’ve never worked in it. The combination of what we know is what makes the difference.
Get In Touch
Want to put AI to work in your business?
Tell us a bit about your business and what you’re looking to achieve. We’ll get back to you within a working day.
No hard sell, no jargon. Just a straightforward conversation about what’s possible.
16 Royal Crescent Cheltenham, GL50 3DA
hello@6differentways.com